Association Growth Strategies Webinar Tuesday, 5 October 2010 01:00am - 2:30pm Eastern			Speaker provided by:
	Andrew J. Sherman is a Partner in the Washington, D.C. office of Jones Day, with over 2,400 attorneys worldwide.  Mr. Sherman is a recognized international expert on the legal and strategic issues affecting small and growing companies.  He is also an Adjunct Professor in the Masters of Business Administration (MBA) program at the University of Maryland and Georgetown University where he has taught courses on business growth, capital formation and entrepreneurship for over twenty (22) years.  As the author of seventeen (17) books on the legal and strategic aspects of business growth and capital formation he has established himself as a leading authority.  His eighteenth (18th) book, Road Rules Be the Truck.  Not the Squirrel. (http://www.bethetruck.com) is an inspirational book which was published in the Fall of 2008		Growing new revenue streams This 90 minute webinar will present how organizations can develop new sources of revenue by leveraging existing Intellectual Property assets. Registration fees include: 1 Site License (unlimited number of attendees per site)   Access to the Webinar recording for 6 Months   Presentation and handouts "Global Growth Strategies: The International Association" (60 page strategy guideline docuement in .pdf)
	As a Certified Association Executive (CAE), Terrance Barkan is recognized as a Global Thought Leader on association management. He is the author of numerous articles, guidelines and white papers on international association growth strategies. Mr. Barkan is the American Society of Association Executives International Section Chair and he is a former member of the European Society of Association Executives Board of Directors.   His international business experience has taken him to more than 55 countries and 6 continents around the world on association development projects.  Registration Information Registration fees are $145 per site license.		What will I learn? What intellectual property is licensable? What is the business case and how is it structured How to identify and vet qualified partners How do you protect your intellectual property and brand. How to use partnerships and licensing agreements to increase revenues How to take advantage of your current products and services portfolio in new markets   If your organization could benefit from new sources of income, this workshop will show you how to leverage your existing Intellectual Property (IP) and intangible assets to grow revenue.